What's in a name—why "Photon Rainbow"?
A photon is the basic unit of light. It's an energetic particle that travels through space at different wavelengths. Some of those we see as color. The bouncing rainbow in our logo represents the Greek letter gamma ɣ which is the scientific symbol for a photon. When photons hit a solar cell in a photovoltaic panel, they knock electrons loose from their atoms. Conductors form an electrical circuit to collect those charged particles, letting us harnesses their energy for myriad uses. Photo = light Voltaic = generating electricity Photon Rainbow's name & logo signify our commitment to education, quality, science, and spreading the spectrum of solar benefits into the lives of our community.
"Trustworthy, highly competent, and very customer-focused. They know the business, and they hustle. We are delighted with the solution they made possible, and how they took care of everything on our behalf."
— John Dexter
Our Mission
We help people escape the grip of fossil fuels and launch a new level of homeownership by making the solar experience easy, educational, ethical, and exciting.
Our Values
Leadership Team
Mark Kelly
FOUNDER, OWNER, CHIEF HAPPINESS OFFICER
Mark began his solar education journey in 2017, working for various local & national solar companies in the Albuquerque area. Naturally open-hearted and empathetic, Mark saw a need for integrity in the solar industry when he noticed how some of those companies treated their customers. But then he saw the light at the end of the rainbow... When he launched Photon Rainbow Solar in 2020, his mission was to create a solar company that put the customer first and to deliver the best solar experience possible to his fellow New Mexicans… because Photon Rainbow Solar is built on community.
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Maggie Kelly
CREATIVE DIRECTOR, OWNER
Maggie loves helping the planet and meeting new people. She's here to ensure a seamless online experience through this website, social media, printed materials, videos, photos, and more. As well as staff graphics, gear, and print support. Favorite restaurant - Flying Star Favorite New Mexico Season - All but summer Favorite hike - Piedra Lisa Red, green, or Christmas? - Green
Amy Seibert
EXECUTIVE VICE PRESIDENT
Since 2021, Amy has helped us be intentional in our strategy, equipment choices, and the local partners we trust. She believes deeply in our purpose; to serve our environment, build community relationships, and grow hand in hand with our customers & partners. Favorite local restaurant - El Pinto Favorite New Mexico season - Fall Balloon Fiesta tradition - Soak up the magic of as many balloon glows & mass ascents as possible Red, green, or Christmas? - Christmas
Earl Ortega
SALES MANAGER
Earl has been an entrepreneur for most of his life. His strengths lie in sales and marketing. He closed his businesses to care for his mother & grandmother then found himself needing to go back into the workforce. Coming to Photon Rainbow, he has found a home and passion for what he says, “Solar with Photon Rainbow is a win-win, what a pleasure to help people.” Philosophy - Treat everyone you meet as if they are your Family. You can learn something from everyone you meet in life. Hobbies - Hot Air Ballooning & Skydiving Favorite Quote - "The road to wisdom is paved by the mistakes of our youth."
Community Empowerment Team
Our solar sales reps are well educated, highly experienced, and treat you differently. Check our Google Reviews. That's because we try to do things differently.
We don't send out door-knockers to thresh out unsuspecting leads. Our approach is based on community & education—even if you don't get a system, you'll walk away more informed and aware of how solar works and what works for you.
From your referral or direct signup, you'll work with your very own community advocate from day one. They'll address any questions, considerations, or concerns about solar, and help you build the exact right system for your needs—no more, no less.
Kelly Seibert
SOLAR ADVOCATE
A former middle- and high-school teacher, Kelly was drawn to Photon Rainbow Solar because of its educational approach. She's here to make solar easy & clear because it's a win/win—families can save so much money while building a more sustainable world. Favorite restaurant - El Paisa Favorite outdoor activity - Teaching yoga at the Grower's Market & other parks NM United games watched - Basically all of them Red, green, or Christmas - Christmas obviously. Or just green, if it's Sept/Oct
Shane Sullivan
SOLAR ADVOCATE
Shane has been with Photon Rainbow Solar since the beginning. He believes in transparency, honesty, environmentally conscious business practices, and loves that Photon Rainbow focuses on client outcomes, and quality over quantity. Favorite local restaurant - The Grove, ABQ Favorite outdoor activity - Rock climbing / anything in the sun Favorite hike - Jemez, Sandia mountains, and sunset river walks. Red, green, or Christmas? - Depends on the place, but generally Christmas
Alex Lavidge
SOLAR ADVOCATE
Alex started in the industry and 2021 because he believes wholeheartedly about the environmental and financial benefits — and after working with a national installer, Alex realized the problems with the industry. After researching all the solar installers in New Mexico, Alex chose to work with Sunpower/Photon Rainbow because of the culture committed to excellence, elite service, it’s educational approach, and differentiated value compared to other solar companies. Favorite restaurant - Church Street Cafe Outdoor activity - Ojo Santa Fe Favorite New Mexico Season - Fall Red, Green, or Christmas -Green
Bethany Frances
SOLAR ADVOCATE
Bethany started solar early 2022. She got involved with solar after discovering PNM’s upgraded plan to increase the utilization of solar energy in New Mexico. Meeting with Mark she knew right away that Photon Rainbow is the company she wants to work for. Favorite Restraunt - The Grove Cafe and/or Curry Leaf Favorite Outdoor Activity - river rafting, fishing, kayaking, long boarding, surfing, camping, horseback riding and hiking. During the winter I’m inside the gym. Year round I’m a runner. Red, green, or Christmas? Christmas all the way. Best of both worlds.
Bill Putz
SOLAR ADVOCATE
Bill started solar in 2018 and the best thing about solar is that it allows people to protect themselves from rising energy costs while also providing an alternative to fossil fuels. He is with Photon Rainbow Solar because we are a company that takes an educational approach to solar and offers the full truth. Favorite restaurant - Cocina Azul Favorite outdoor activity - golf Favorite New Mexico season - spring Red, green, or Christmas - green
"Kelly 100% knows her solar! They truly educate instead of sell/promote...and orchestrate EVERYTHING from roofing to painting. Extremely hands-on & responsive—you'll never have to chase them to respond like other solar companies."
— Mandi Loudenback
"We had a wonderful experience with Photon Rainbow on our residential solar project. Shane was extremely courteous, responsive, and informative... he even guided us through the tax return process so we could get our solar credits ASAP."
— Justin Holtzen
Nuts & Bolts Team
Unlike most solar companies in New Mexico, we have our own dedicated installation crew. They're friendly and super professional—and feel free to ask them any install questions you have while they're onsite! They're happy to talk solar!
Leigh Zender
ELECTRICAL/FOREMAN
To Leigh, what makes Photon Rainbow Solar unique is our team mindset. Working as a team; communication being not only accepted, but welcomed & encouraged in an unusual way. Favorite restaurant - Farm & Table Favorite cocktail - Vodka Martini; dirty, shaken, 2 olives Favorite outdoor activity - Summertime on my boat Red, green, or Christmas? - Christmas
Christopher Cecchini
ELECTRICIAN/FOREMAN
Since 2022, Christopher has been helping PRS customers reduce their carbon footprint by channeling his 15 years of electrical & photovoltaic experience to clean up our planet & community. Favorite local restaurant - Farm & Table Favorite cocktail - Old Fashioned Favorite hike - Embudito Canyon Red, green, or Christmas? - Red
"In decades of construction experience, I've never encountered a crew as proficient, knowledgeable, and service-oriented as Photon Rainbow’s. [They] followed through with their promises, were on time, efficient, cheerful, polite, and cleaned up after themselves. Our panels look great, work perfectly, and are high quality, so I expect they'll last a long time. I couldn’t be happier!"
— Margie Davis
